Wealthfront sits beside Betterment as the other name people mean when they say “robo-advisor,” and its report earns its place for a different reason: it shows how a platform’s registry profile changes shape as the business evolves — from pure automated investing toward a banking-style cash product. Live scan below, reading follows.
wealthfront.com
Name-based registry matches exist. Registration is not an endorsement; confirm the CRD/SEC number the platform itself discloses matches the record.
Domain age
Earliest snapshot
Mail (MX) configured
Investment adviser records
Broker-dealer records
Filings mentioning name
UK authorization
Reading the registry results
The structure mirrors the industry standard: Wealthfront Advisers LLC (SEC-registered investment adviser) paired with Wealthfront Brokerage LLC (FINRA member, SIPC). The wrinkle worth understanding is the cash account: Wealthfront is not a bank — its high-yield cash product works by sweeping deposits to partner banks where FDIC insurance applies through those banks. That’s a legitimate, disclosed structure, but it’s exactly the kind of detail that separates reading a platform from reading its homepage: the yield is real, the FDIC coverage is indirect, and the mechanics live in the disclosures.
The Form ADV read
The filings show the second robo-survivor profile: AUM deep into the tens of billions, a 0.25% advisory fee on investment accounts, and meaningful revenue from the cash sweep spread — the quiet second engine our economics guide describes. The product’s evolution (automated index portfolios, then cash, then stock investing) is the survival playbook in action: platforms that outlived the graveyard cohort did it by widening the funnel beyond the 0.25% fee.
Verdict
Fully verifiable. Both entities check out, the cash-product mechanics are disclosed and standard, and scale is well past viability. Same closing calibration as every report (methodology): registries verify that the platform is real and accountable — fit, fees and the cash-vs-invest decision are yours. Current status is always one search away at adviserinfo.sec.gov and brokercheck.finra.org, or one scan in our Verifier.