Is thealitekeepsafe.com an investment platform? What the site actually is, what SEC/FINRA registries show, domain forensics, and the out-of-scope verdict — with live scan.
SoFi Invest verification report: broker, adviser and bank charter under one brand — which protection applies where, and how the funnel business model works. With live registry scan.
M1 Finance verification report: why its registry profile is a broker-dealer's, what self-directed means for your protections, and where the no-fee model earns. With live registry scan.
Acorns verification report: the adviser + broker registrations, the custody structure, and the flat-fee arithmetic every small-balance user should run. With live registry scan.
Loyal3 offered fee-free stock and IPO investing — T-Mobile shares, the Square IPO — and folded in 2017 when both revenue streams dried. The origin story of the free-trading era's hardest question.
Hedgeable was the first active robo-advisor — bitcoin, alternatives, downside protection. In 2018 it withdrew its SEC registration at $80M AUM while solvent. Why opportunity cost kills too.
Motif Investing pioneered thematic investing, raised $125M+, reached $850M in assets — and still wound down in 2020, with Schwab taking the tech and Folio the accounts. The sourced story.
Swell Investing was Pacific Life's sustainability robo-advisor: $35M AUM, 14,000 accounts, a 0.75% fee — and a 2019 shutdown. The sourced story and the arithmetic that killed it.